Fundamental of Marketing,Understanding Consumers,Market Survey,Sale Forecasting and Assessment

Marketing is a process of identifying human needs and fulfilling those needs.According to Philip Kotler, marketing is "meeting needs profitably".Marketing involves creation, promotion, and delivery of goods to consumers. Now a day's companies do strategic planning before starting the production.
 

Marketing concept involves identifying customer's requirement, targeting a segment to serve the customer need and plan to meet the requirement. Companies should use the marketing concepts to meet the customer needs profitably.
 

For a business to run successfully, it is important to get market information. The
information is required to analyze the market, find out the needs and requirements of the market and depending on the company's capability target a particular market segment. In this unit, we will learn various aspects of marketing.