MIS and Logistics Planning

Marketing managers of any company should have a handful of information so that they can plan strategies to help running the business successfully.Companies who wants to stay in the competition finds out the information needed by the managers and designs marketing information systems (MIS) to provide the required information. Getting the appropriate information about the market and other competitor is very essential for any company to progress. Market decisions are based on the gathered information.

Logistics plays an important role in any business, as a customer always expects on time delivery of the product. Failing to fulfill the expectation dissatisfies the customer, which can affect company sales and reputation in the market. Logistics is providing goods to the end user.

In this chapter, we will learn about the market information system, sales reporting mechanism and the logistics.

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